we believe that everyone can reach their goals.
Our vision is for every young person to save towards a secure financial future while living a fulfilling life today. Your customers shouldn’t have to sacrifice living in the present to start saving for their future.
Our mission is to provide banks and other financial institutions with a PSD2-ready, white-label micro-investment solution that helps young people reach their goals faster in a simple and engaging way. They spend, they save, they invest. Show your customers that you care about their long-term financial well-being in an easy and engaging way.
Currently our app is available to all new and existing bunq customers. But in our original concept, some of the savings will be invested into risk appropriate, low-cost funds so that your customers can achieve their financial goals even faster.
value for your business
Millennials are increasingly favouring financial services that prioritise ease of use, personalisation and independence. And they want it all online and on their mobile devices. Financial institutions increasingly need to engage with their customers, especially Millennials, which is what we specialise in.
The data used in providing the service to customers can, with full permission and transparency, provide extremely powerful short and long term monetization opportunities.
Engagement with Millennials
Improving engagement with Millennials to secure a positive customer lifetime value. Cross-selling opportunities, both financial and with select business partners.
INSIGHTS INTO CUSTOMER FINANCES
Providing a holistic view of the user, including select external data to make superior credit decisions.
lower acquisition Costs and increased loyalty
Lowering customer acquisition costs and increasing loyalty rate - constant engagement is necessary for Millennials given that they generally have very low rates of brand loyalty.
We carry out a MiFID II compliant risk appetite and investor profiling exercise during the customer online onboarding process to determine client appropriateness and suitability. This will determine the right portfolio (a very small selection of simple, low cost, highly diversified ETF-based ones) for the user to direct their long term investment savings to.
A small percentage of each card transaction of any credit or debit card or non-cash transaction at or through any bank is moved from the current account into a savings account (short term goals) or risk-appropriate portfolio of low-cost funds (medium and long term goals), all held at our partner bank.
Goal tracking and encouragement
Short term goal-based savings lead to a positive sense of achievement, which we use to draw the customer into much needed long term investments, fully supported by in-app communication.
User engagement mechanisms
Goal-based saving leading to long term investment supported by in-app communication.